rdfs:comment
| - Jock Strap (1860 - 1920) owned a men's haberdashery where, in fitting male customers for trousers, he developed an interest in designing a supporter for their genitals similar to women’s brassieres, or bras, but without the lace and frills with which the latter frequently are decorated. He experimented with handkerchiefs, and, once satisfied with the design of the article, he sewed a prototype, calling it a “penile-scrotal brassiere” and advocated its use as a means of “reducing, if not eliminating, the unsightly male bulge.”
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abstract
| - Jock Strap (1860 - 1920) owned a men's haberdashery where, in fitting male customers for trousers, he developed an interest in designing a supporter for their genitals similar to women’s brassieres, or bras, but without the lace and frills with which the latter frequently are decorated. He experimented with handkerchiefs, and, once satisfied with the design of the article, he sewed a prototype, calling it a “penile-scrotal brassiere” and advocated its use as a means of “reducing, if not eliminating, the unsightly male bulge.” However, the brassiere proved unpopular. Deciding that the name of his article was the cause of its rejection, he changed it from “penile-scrotal brassiere” to “athletic supporter.” Thereafter, he was able to sell his new undergarment to Sharp & Smith, a sporting goods company which, in turn, sold it to bicycle jockeys, claiming that wearing the supporter would cushion the jarring effect of riding their wheeled mounts over Boston’s cobblestone streets. To associate the athletic supporter with bicycle riding, Sharp & Smith changed its name to Bike Web Company and, later, simply to Bike Company, becoming the world’s leading manufacturer of athletic supporters. In honor of its inventor, the athletic supporter is also known as the jockstrap. Ironically, Jock Strap died from tinea cruris, a phallophiliac fungus.
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