abstract
| - my GAMECITY (マイゲームシティ) is Koei-Tecmo's official social network service for Japanese fans and visitors of its official entertainment website, Gamecity. It has been in service since September 2010. Unlike the company's official fanclub, which requires proof of a purchased product, my GAMECITY is free to join and enjoy. Additional purchases can be used for the games, but they are not mandatory. According to company executive, Kazumi Fujita, the service was conceived as an addition for the company's social games. Kou Shibusawa wanted to present a community for fans to share their appreciation for the company's products with social communities hosted by the company. The portal site also served as a place for miniature present campaigns and information regarding the company's live events. Shibusawa thought the next natural step for the community was to make it its own game for the PC browser. That way, they can use the same system to reach out to international fans online with their social networks. He also felt that a game version of the community could further unite fans of the company's various IPs. The PC game version of my GAMECITY was made to allow players to fashion their own identity using their favorite IPs from the company. Shibusawa considers the game to be a friendly homage to the company's 30 years of service in the video game market. Although the featured franchises are so far few, he promised that more IPs would be included such as those from Gust or Tecmo. Fujita later responded that there are plans to include company IPs that have been discontinued over the years as well. In a later interview, Fujita explains that visitors complained their interests were not being catered with their initial and neglected their core audience with a clunky GUI. It forced fans to play their simulation when many preferred to take their time becoming acquainted with their specific interests. When the matter was raised to Shibusawa, the general producer answered that the community should be a website which collects many games for fans to enjoy and nothing more; Shibusawa was upset with himself when he failed to explain his perspective clearly when he saw the city social game was still active. Fujita adds that their current community setup seeks to reward loyal users and casual fans alike.
|