About: K-fee commercials   Sponge Permalink

An Entity of Type : dbkwik:resource/xoykDFxJFBgF02W_HRnEzw==, within Data Space : 134.155.108.49:8890 associated with source dataset(s)

In April of 2005, German caffeine company K-fee released nine 20-second long television commercials as part of their Wide Awake campaign for their coffee drink. These adverts have been heavily criticized for their content and many feel that the adverts are very uncommercial and upsetting, though its shocking visual is built to simulate the effect that the product has on the viewer.

AttributesValues
rdf:type
rdfs:label
  • K-fee commercials
rdfs:comment
  • In April of 2005, German caffeine company K-fee released nine 20-second long television commercials as part of their Wide Awake campaign for their coffee drink. These adverts have been heavily criticized for their content and many feel that the adverts are very uncommercial and upsetting, though its shocking visual is built to simulate the effect that the product has on the viewer.
dcterms:subject
Date
  • April, 2005
Maker
  • K-fee, Jung von Matt, Cobblestone Filmproduktion
Type
  • Television commercial
Language
  • English, German
Title
  • K-fee commercials
dbkwik:screamer/pr...iPageUsesTemplate
ImageCaption
  • A screenshot from the K-fee Car commercial.
abstract
  • In April of 2005, German caffeine company K-fee released nine 20-second long television commercials as part of their Wide Awake campaign for their coffee drink. These adverts have been heavily criticized for their content and many feel that the adverts are very uncommercial and upsetting, though its shocking visual is built to simulate the effect that the product has on the viewer. The commercials consist of a peaceful scene, such as a car driving down a grassy hillside to soothing music. However, at some point in the ad, the scene gets briefly interrupted by either a Adam Johnson as Zombie or a Brad Johnson as Gargoyle (known as Batboy), by the screaming at the camera, followed by the company's slogan and the producting from English & German. K-fee received a lot of complaints from their viewers, and soon after that, the ads stopped being aired on television. Some people say that on some other occasions, a warning message was displayed before the advert played, informing any young children, individuals who are easily scared and people with heart conditions to not view the footage, however this could never be proved. An episode of 'The Tonight Show with Jay Leno', aired in April 2005 (two weeks after the release of the commercials), featured a segment where the audience and Jay reacted to K-fee's Car commercial. It was hosted on K-fee's official website back in 2004 to 2007 along with the other adverts. The K-fee Car commercial was also featured in 2005 on Tarrant on TV, a famous British show.
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