Celebrity Big Brother 10 is was tenth series of the British reality television series Celebrity Big Brother. It launched on 15 August 2012, two days after the final of Big Brother 13, and will air on Channel 5 and 5* for 24 days until 7 September 2012. It will be the third celebrity series to air on Channel 5 as part of a contract extension of the current two-year contract with Endemol and the fifth series of Big Brother to air on Channel 5 in the year since they acquired the show. The Series was sponsored by Schwarzkopf Live Color XXL
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