Just Rosie was the fourth online spin-off from Coronation Street, launched after the success of Gary's Army Diaries, Ken: A Life on the Street and Ken and Deirdre's Bedtime Stories. Based upon the comedic experiences of Rosie Webster as she attempted to pursue her career in modelling, the concept was more than just a series of online dramas as it was given its own website, complete with blog messages from the vain and vacuous fictional character.
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| - Just Rosie was the fourth online spin-off from Coronation Street, launched after the success of Gary's Army Diaries, Ken: A Life on the Street and Ken and Deirdre's Bedtime Stories. Based upon the comedic experiences of Rosie Webster as she attempted to pursue her career in modelling, the concept was more than just a series of online dramas as it was given its own website, complete with blog messages from the vain and vacuous fictional character.
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| - Just Rosie was the fourth online spin-off from Coronation Street, launched after the success of Gary's Army Diaries, Ken: A Life on the Street and Ken and Deirdre's Bedtime Stories. Based upon the comedic experiences of Rosie Webster as she attempted to pursue her career in modelling, the concept was more than just a series of online dramas as it was given its own website, complete with blog messages from the vain and vacuous fictional character. Intended to capitalise on the popularity of the character of Helen Flanagan, ITV announced the project on 12th July 2011. Following the launch of a Facebook page on 2nd September the website itself was made available on 13th September and the three online dramas were available for download on 26th September. The website content was written by Coronation Street writers and storyliners Lee O'Donnell and Martin Sterling and included photographs and an "Ask Rosie" section. Flanagan filmed the web episodes, partially in London, following a three month break from the “parent” programme, during which the Just Rosie storyline was supposed to have occurred, and they were launched on the same day that her character was seen again in Coronation Street proper after her break. However, any hopes that the concept could be expanded were dashed almost immediately as Flanagan started to experience panic attacks when filming and her mutually agreed exit from the programme was announced on 16th October. The online drama was written by Jayne Hollinson and was produced and directed by Danny Whitfield who had also been the director of Gary’s Army Diaries. The main online drama was given an “omnibus” television airing on ITV2 on 17th October at 10.00pm. In addition to the main episodes, the website featured four additional entries which made partial reuse of some of the material in the main episodes: How to make the most of your assets, How to train your boyfriend, I’m a Celeb audition and The dark side of modelling together with the separate excerpts of her disastrous advertising career and appearances on Lorraine and Loose Women
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