The King in the North was the codename of a proposed second expansion for Diablo III. The game was expected to be revealed at BlizzCon 2015. However, the plan was scrapped, and the expansion's content was broken down into free patch content. Examples included the Ruins of Sescheron and Greyhollow Island. The content was released for free at the insistence of Mike Morhaime. According to Morhaime, this descision "was about winning back the hearts and minds of people who were disappointed with the original release." Reportedly, Blizzard Entertainment was reluctant to commit to a second expansion because Diablo III lacks a steady revenue stream (aside from its Asian, free to play model), whereas most of its other games involve either a subscription fee (e.g. World of Warcraft) or microtransact
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| - Diablo III: The King in the North
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| - The King in the North was the codename of a proposed second expansion for Diablo III. The game was expected to be revealed at BlizzCon 2015. However, the plan was scrapped, and the expansion's content was broken down into free patch content. Examples included the Ruins of Sescheron and Greyhollow Island. The content was released for free at the insistence of Mike Morhaime. According to Morhaime, this descision "was about winning back the hearts and minds of people who were disappointed with the original release." Reportedly, Blizzard Entertainment was reluctant to commit to a second expansion because Diablo III lacks a steady revenue stream (aside from its Asian, free to play model), whereas most of its other games involve either a subscription fee (e.g. World of Warcraft) or microtransact
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| abstract
| - The King in the North was the codename of a proposed second expansion for Diablo III. The game was expected to be revealed at BlizzCon 2015. However, the plan was scrapped, and the expansion's content was broken down into free patch content. Examples included the Ruins of Sescheron and Greyhollow Island. The content was released for free at the insistence of Mike Morhaime. According to Morhaime, this descision "was about winning back the hearts and minds of people who were disappointed with the original release." Reportedly, Blizzard Entertainment was reluctant to commit to a second expansion because Diablo III lacks a steady revenue stream (aside from its Asian, free to play model), whereas most of its other games involve either a subscription fee (e.g. World of Warcraft) or microtransactions (e.g. Hearthstone and Heroes of the Storm), therefore the game has low profitability compared to other Blizzard games in most regions (Asia being a notable exception). In July 2016, it was reported that the expansion was put on hold due to a lack of available staff.
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