The contestant was shown the four prizes and then asked to bid on the first prize within a certain range above or below the actual retail price. If the contestant's bid was within the range, they won the prize and moved to the next item. As the value of each prize increased, the range for bids increased accordingly. The contestant continued pricing and winning prizes as long as their bids were within the specified range for each prize. The ranges for each prize changed for each playing; a $500 range for the last prize of one playing may be $750 on another.
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