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Japanese producer Tsunku started the group in 1997 through an audition for a female rock vocalist for his band Sharan Q. The audition was held on the Japanese TV show ASAYAN. The winner was Heike Michiyo, who later became a soloist under what would eventually become known as Hello! Project. Tsunku decided to form a girl group consisting of five of the runners-up: Nakazawa Yuko, Abe Natsumi, Iida Kaori, Fukuda Asuka, and Ishiguro Aya. Morning Musume was officially announced as a group by Tsunku on the September 14 episode of ASAYAN.

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  • Morning Musume History
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  • Japanese producer Tsunku started the group in 1997 through an audition for a female rock vocalist for his band Sharan Q. The audition was held on the Japanese TV show ASAYAN. The winner was Heike Michiyo, who later became a soloist under what would eventually become known as Hello! Project. Tsunku decided to form a girl group consisting of five of the runners-up: Nakazawa Yuko, Abe Natsumi, Iida Kaori, Fukuda Asuka, and Ishiguro Aya. Morning Musume was officially announced as a group by Tsunku on the September 14 episode of ASAYAN.
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  • Japanese producer Tsunku started the group in 1997 through an audition for a female rock vocalist for his band Sharan Q. The audition was held on the Japanese TV show ASAYAN. The winner was Heike Michiyo, who later became a soloist under what would eventually become known as Hello! Project. Tsunku decided to form a girl group consisting of five of the runners-up: Nakazawa Yuko, Abe Natsumi, Iida Kaori, Fukuda Asuka, and Ishiguro Aya. Morning Musume was officially announced as a group by Tsunku on the September 14 episode of ASAYAN. They were issued a challenge to sell 50,000 copies of their demo single, "Ai no Tane," with just five days of promotion events. They managed the feat in four promotion days (spread out over November) in a very grassroots manner. Tsunku began his mission to create the most famous all-girl group in Japan.
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