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| - Poppet, one of the most popular characters from global kid’s phenomenon Moshi Monsters™ is breaking out on her own with a dedicated Poppet Boutique area at Hamleys from this September. The much loved character is one of the most popular monsters on MoshiMonsters.com amongst girls and her first stand-alone stationary range launched last November. The latest range will have Moshi Monsters and Poppet fans bursting with excitement. Customers will be able to get their hands on the new toy line launching 6th September, which will include a Poppet Goes Playsets, Talking Poppet and Poppet’s Secret Journal. The world famous toy store hosted a competition on their website to offer 50 winners the chance to party with Poppet, and have the first look at the new boutique, which will stock everything from toys, arts and crafts, jewellery, toiletries and apparel. As Poppet is a lover of fashion, the launch of the Poppet Boutique will also see an exclusively designed Poppet gown made with Swarovski crystals, which be on display in Hamleys throughout September. A free virtual item of the Poppet dress will be available at the event, to feature in the competition winner’s rooms, on MoshiMonsters.com. To help celebrate the launch of Poppet’s Boutique, Mind Candy, the entertainment company behind the successful kid’s franchise, are throwing a VIP Poppet Party at Hamleys on Sunday 1st September, at the brand new Poppet Boutique. Sophie Dalmedo, Mind Candy, Retail Co-ordinator said “We’re very excited about our partnership with Hamleys. The in-store boutique is set to be a hit and we're looking forward to introducing Poppet officially to the fans with a party!” Emma Toolan, Category Manager at Hamleys said “Hamleys are very excited to be holding the exclusive official Moshi Poppet launch at our London store on the 1st September 2013. Working closely with Mind Candy, we are giving the loyal customers of the finest toy shop in the world, the chance to be the first to experience Poppet's new fresh look and love of dressing up, through an in store boutique."
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