Archaeological theory was accidentally released in 1963. Before then, archaeologists had played with old things and said whatever they felt like saying about them. Now they were able to play with old things and say whatever they felt like saying about them in seven-syllable invented words (which must contain one of the following: 'archaeo', 'scape' or 'hodder'). This was a big advance in archaeology because specialists known as theoretical archaeologists or archaeological theorists were now needed to interpret all the seven-syllable words for the people who were just in it 'to dig shit up and dress like Indiana Jones'.
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