The MG ZR was one of Britain's most popular sporting hatchbacks throughout its production life, and in 2004 was MG Rover's best selling car—the first time that any MG product had been the most popular product of any of the many combines that had owned the MG marque. Tens of thousands of MG ZRs were sold in Britain, and proved particularly popular with young buyers who were attracted by deals such as free insurance and discounts that were the equivalent of VAT. The car was made until 2005. While its handling was praised by reviewers, other apects of the ZR were found to be inadequate.