The big budget movies during the summer. You know the ones. The summer blockbuster is generally categorized by: being heavily advertised well over a year before its premiere, an immense budget by whatever major film studio is producing it, often-times a well-known cast of actors or production crew (with some degree of variance), the prevalence of sequels (Star Wars in particular started the oft-bemoaned tradition of standing in line dressed like someone who hasn't been laid in 10 years, also known as a Wookiee), and an overall emphasis on BIG. Big Budget, Big Stars, Big Effects, and (so the studio prays) Big Profits.