Campaigns consisted of special "challenge missions", where players had to amass points within a predesignated time window, usually destroying objects in order to determine the possession one of the 7 "AllSpark fragments". At the end of the week, all 7 fragments were "claimed" by one side or another, and victory could be determined. Players could join clans and compete with one another, as groups, or as factions for prizes and glory. A wide variety of group and individual statistics were tracked and ranked to encourage competition and different modes of play. The Spark Wars site also features a community forum where users could communicate with one another and network clans, and a "Mini-ARG" notable as the only such promotion to take place after the movie's launch.