Great Britain (also known as ) File:Flag of the United Kingdom.svg 's Olympic and elite sports bodies urged small businesses to invest $23 million in developing athletes for the 2012 Olympics in London. Olympics Minister Hugh Robertson said "supporting the Olympics is not just something big multinationals can do." Sports funding in Great Britain (also known as ) File:Flag of the United Kingdom.svg is provided by the government and National Lottery. Also, UK Sport and Sport England, the two bodies that distribute lottery money to sports, are to be merged as part of government cost cutting.