Developed by Linden Lab, Second Life involves users interacting with its virtual environment, objects and each other, and taking on the appearance of user-modifiable avatars . The basic avatar is human in appearance, but avatars may be of either sex, have a wide range of physical attributes, and may be clothed or otherwise customized to produce a wide variety of humanoid and other forms. While Second Life is sometimes referred to as a game, in general it does not have points, scores, winners or losers, levels, an end-strategy, storyline or most of the other characteristics of online games. Users can visit this virtual world almost as if it were a real place. They explore, meet other residents, socialize, participate in individual and group activities, build, make and use objects and items,