A Web series found throughout YouTube, Will It Blend? is a Viral Marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of blenders, especially the Total Blender. In the show, Tom Dickson, the Blendtec founder, attempts to blend various items in order to show off the power of his blender. He and his blender have appeared on plenty of morning talk shows, as well as the Discovery Channel, and even on the History Channel's Long Runner Modern Marvels.