Once a paradise resort which had tourists, millionaires, and retirees flocking in droves to its sandy shores, the Pensacola area, known now as "Rumrunner Bay", was devastated by the nuclear infernos which scorched the Earth in 2077. However through a stroke of fate, these shores would be found again and revived, not through tourism and sightseeing as they once had but as a center of distribution for rum by the Havana Rum Cartel, a predominantly Cuban group of rum distillers and distributors.