Mahou Tsukai Pretty Cure! (魔法つかいプリキュア！ Mahō Tsukai Purikyua!?), officially translated as "Maho Girls Pretty Cure!", is a Japanese magical girl anime series produced by Toei Animation and the thirteenth instalment in Izumi Todo's Pretty Cure franchise. It started airing on February 7, 2016, succeeding Go! Princess Pretty Cure in its initial timeslot. The characters designs were designed by Miyamoto Emiko while the head writer for this series is Murayama Isao. The series' motifs are witches, gemstones and holding hands while the sub motifs are love, justice, dreams and friendship.