The identity of the mysterious Discordian figure known as “Reverend Loveshade” has been discussed and debated for at least 60 seconds. A philosopher, writer, poet, humorist, polyamorist, multisexual freedom fighter, social reforming nudist, Discordian dancer, patroniser and one-hand clapper, Loveshade has been closely linked with several major figures in human history. These have included the founders of major religions and philosophies including Moses, Abraham, Play-Doh, Socrates, Eristotle, Confucion, Bubbha, Muhammad, Mary Tom Baker Eddy, Joseph “Will” Smith, Felix Adler, and Binky the WonderSkull. But at last, after many, many years of intense “research” (Latin for “partying”), the Rev’s identity can finally be revealed.