In 1946 and 1947, Pepsi was falling behind Coke in the cola wars. Coke was distributed far more widely than Pepsi, and G.I.s had spread the taste for Coke to many more countries than Pepsi. So Pepsi put on a marketing blitz, hoping to continue the success it had in 1940 with its ad jingle (and eventual hit record) "Nickel Nickel." Part of this marketing blitz was to bring back Pepsi the Pepsi-Cola Cop (who had originally debuted in 1934) with Pete the Pepsi-Cola Cop as his (sometimes) sidekick.