BootB.com is an online advertising and creative agency. The company’s launch press release describes it as an ‘online marketplace for creative services.’ The press release goes on to say: ‘BootB allows anyone anywhere to respond to the creative briefs of major companies and be paid professional fees for their ideas.’ BootB tries to bring creative talent and buyers together and provide what it refers to as unlimited creativity for the world’s great brands.[1] BootB’s belief is that the best creativity cannot exist solely inside major ad agencies in the major cities in the world.