Greene's Hardware is a fictional hardware store which Capcom created to promote the upcoming Dead Rising 2 during the PAX Prime festival. PAX Prime is a three-day game festival for tabletop, videogame, and PC gamers in the Washington State Convention Center in Seattle Washington. Instead of the traditional "Come play this game," Capcom's public-relations handlers are wrapping up the event in the guise of a hardware-store sale. Capcom booked some space in Seattle's central business district, three blocks distance from the Center, and constructed the space to be a giant hardware store on Friday, September 3, 2010.