Jews for Jesus is based in San Francisco, California. Jews for Jesus official mission statement is "to make the Messiahship of Jesus an unavoidable issue to our Jewish people worldwide." They say that belief in Jesus as Messiah is a fulfillment of the prophecies of Hebrew scripture. Through media advertisements, production and distribution of literature, producing music and organizing person-to-person evangelism, the organization asserts that "a specifically Jewish mission" is necessary, saying "Jewish people tend to dismiss evangelistic methods and materials that are couched in Christian lingo, because they reinforce the assumption that Jesus is for 'them' not 'us.'"