MTV Italia is the Italian-speaking version of the popular 24-hour music and youth entertainment channel. MTV was available free-to-air across Italy unlike its sister channels elsewhere in Europe. The channel launched free-to-air on September 1, 1997 and moved to digital terrestrial on September 14, 2009. On September 16, 2015 the Italian MTV8 was rebranded as Rete A the newly launched MTV Next (from Viacom) is only available on Sky Italia as part of a subscription package. The Viacom-owned channel MTV Music (Italia) remains available free to air on TMC 2 digital terrestrial.