Some video games may reward their players for choosing harder difficulties. However, merely getting Cosmetic Awards may often seem unfair, so gamers may receive some actually gameplay-affecting bonuses to keep up with the challenge. It's often bonus experience or better equipment, especially when the player may select difficulties for particular missions. These rewards sometimes have a bit of a Magikarp Power: the starting conditions for the harder difficulties are undeniably harder, but as the game goes on, the bonuses kick in noticeably.