Guy Kawasaki was an Apple Fellow, software evangelist, and headed the EvangeList, which could mobilise over 44,000 Mac enthusiast "at a moment's notice". His name is nearly synonymous with Macintosh advocacy. Kawasaki evangelised "the Mac way", wrote several Mac- and non Mac-related books, and wrote the "Wise Guy" column at Macworld magazine. He was CEO of both ACIUS and Fog City Software, and now heads garage.com.