José Luis Barajas Fernández is a retired Mexican professional wrestler, or Luchador as they are called in Spanish. Barajas is best known under the ring name, El Faraón (Spanish for "the Pharaoh"), a ring name and persona he used throughout his career from his debut in 1973 until retiring around the turn of the millennium. El Fareón was originally an enmascarado but lost a Luchas de Apuestas, or "bet match" to Fishman on April 23, 1973 and was forced to unmask. Barajas' career peak came in the 1980s where he won the NWA World Middleweight Championship, NWA World Light Heavyweight Championship and the Mexican National Middleweight Championship, in addition to a long-running, intense storyline feud against Sangre Chicana that saw the two face off in a series of very bloody matches.