Mars Toothpaste was a variety of dental hygiene product used on planet 892-IV. In 2268, Captain James T. Kirk noted an advertisement for Mars Toothpaste in an issue of The Gallian during his visit there. According to one of the planet's inhabitants, Septimus, the name of this toothpaste was "taken from the names of false gods." (TOS: "Bread and Circuses" )