The first company bearing the name White Star Line was founded in Liverpool, England by John Pilkington and Henry Threlfall Wilson, and focused on the U.K. - Australia trade, which had increased following the discovery of gold there. The fleet initially consisted of chartered sailing ships, RMS Tayleur, the Blue Jacket (later renamed White Star), the Red Jacket, the Ellen and the Iowa. The fate of Tayleur, the largest ship of its day, would haunt the company for years, for it was wrecked on its maiden voyage to Australia off the coast of Ireland. The company acquired its first steamship in 1863, which was called the Royal Standard.
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