Dan Ashworth is an English former professional footballer, who began his career at Norwich City. He studied at the College of West Anglia from 1987-1989. Ashworth continued to be involved with football after retiring as a player, and was appointed academy director at Peterborough United in 2000. In 2001 he went on to become center of excellence director at Cambridge United until March 2004 went moved to West Bromwich Albion assisting youth team manager Aidy Boothroyd. After Boothroyd's departure in the July of that year he took over as youth team manager until he was promoted to the club's sporting and technical director in December 2007.