Pier Cloruro de' Lambicchi debuted in the children magazine Il Corriere dei Piccoli in 1930. The comics strip ended publications in late 40s, then briefly resurfaced in 1967 in the comics magazine Il giorno dei ragazzi. The title character of the comics is a scientist who created in his ramshackle laboratory a special paint, called "arcivernice", which has the unique property of giving life to the characters depicted in the paintings and drawings.