The Star Wars Merchandise Wiki, sometimes shortened to SW Merchandise Wiki or SWMW, is a free-use encyclopedia, much like Wikipedia. The Wiki was started February 19, 2007. SW Merchandise's goal is to compile all Star Wars merchandise products from every era and make an article on each. Like Wookieepedia, SWMW is considered a branch of Wikipedia. It differs from Wookieepedia through its mission, which is completely merchandise-related. The Star Wars Merchandise Wiki considers Wookieepedia as it's sister project, in that all canon and bio-related articles are located there, whereas all merchandise-related articles go here.