Speakers were Arthur creator Marc Brown, producer Carol Greenwald, director Greg Bailey, head writers Peter K. Hirsch and Ken Scarborough, and PBS Vice President of Children's Programming Linda Simensky. The panel was also moderated by scriptwriter and lyricist David Steven Cohen. The main conversation was about Arthur's evolution from page to screen, secrets of the show's ongoing and ageless appeal and why so many stars love being animated (and "animalated") into the world of Arthur and his pals in Elwood City. Q&A followed.