In Metropolis, Clark Kent and Lois Lane are investigating reports of a mysterious giant plane (the work of the villainous Toyman) when they encounter Mr. Mxyzptlk. He causes a 'Czarbucks' coffee shop to grow out of the ground like a plant and then starts 'seeding' the whole city with similar pointless businesses. Clark switches to Superman to pursue him, but ultimately uses his civilian identity to trick Mxyzptlk into saying his name backwards (by getting him to read a list to which Clark has added 'Kltpzyxm').