All times are in San Francisco time (PST). * 02:05 update: Keynote over. * 02:00 update: Apple "world's most innovative computer company", says Intel * 01:50 update: Rosetta: emulator to run PowerPC apps on Intel Macs. * 01:40 update: Xcode 2.1 to be released. * 01:35 update: Every version of the previous Mac OS X releases were Intel-friendly. * 01:30 update: Leopard is the next release. Apple will switch to Intel in 2006-2007. * 01:18: QuickTime 7 for Windows out. * 01:14: Podcasting to form part of new iTunes. * 01:04: Apple CEO Steve Jobs is now on stage. * 01:02: .Mac is down for maintenance * 09:43: Doors have already opened.