Powerhug is a very straight-forward Maximal who has nothing to hide. He always speaks the truth, even if it hurts. He talks in a Kyushu dialect for some unknown reason, but it rarely bothers his teammates. Powerhug tends to be a bit clumsy at times, but never enough to endanger the other Insectrons. He supposedly has a score to settle with the Autorollers after accepting a defeat in battle many years ago.