Oda Nobunyaga (織田のぶニャが) is the titular character of Nobunyaga no Yabou and Guruguru Dungeon Nobunyaga. Since the game's inception, he became a costumed mascot for Koei-Tecmo Holdings with the most prolific public appearances to date. He was often paired with Nyabraham Linnyahn during early public appearances. Date Masiamune, Utsunomiyah Kunitsuna, Siamzu Yoshihiro, and Ishida Mitsunyari have since joined him for events. Company representatives commonly address him Lord or Milord (殿, tono) when he is present.