Since all sites on the map of the Antarctica region are "north" of points closer to the South Pole, and conversely all of the rest of the world is "north" no matter where one happens to be on the continent, a new convention has been devised for the map of the "bottom of the world." The map has been oriented in such a way that the point at 0.00° latitude (φ) and 0.00° longitude (λ) (on the equator and the meridian) will be due north. Subsequently, the point of 0.00° φ and 180.00° λ will be due south. The point on the equator at 90.00° W is due "west" and the corresponding point at 90.00° E is due "east."