Everybody cares is the recent name given to a recent socio-philosophical trend known in academic circles as neo-bathocism, or simply neo-bathos. The fundamental principle of neo-bathocism is that most, if not all people only 'superficially' do not "care" about anything; that they can and do, in fact, care deeply about certain issues; and that what they actually do care about is usually quite irrational so that their entire system of values and beliefs descends into bathos; generally defined as an unintended meaning-shift from the serious to the trivial. The effect is to allow politicians and marketing executives able to identify these "trigger topics" to more easily manipulate public opinion and political discourse for their own purposes.