Sing & Giggle Camera is a 2009 Sesame Street toy produced by . The toy camera is shaped like Elmo's face, and his nose lights up when the shutter button is pressed. The toy plays sound effects and character phrases with each button press. When the "Music" button is pressed, Elmo sings a song. A button marked "Say Cheese" pops up a little piece of cheese. The back of the toy features a lenticular picture of Elmo's Sesame friends.