Montana Joe was a large, avuncular man with dark, wavy hair. Montana Joe was the owner and proprietor of a Rodeo Circus that toured the mid-west and western United States by railroad train. It featured several animal acts, trick riders, and other typical rodeo attractions. The rodeo circus was based out of Doggie City. At the the time of his first appearence, Montana Joe claimed to have been in the rodeo circus business for thirty years.