While Batman is otherwise occupied with his involvement in a televised beauty pageant where the winner gets a night on the town with Batman, the criminal known as Strack and his thugs rob different locations in the city. The next day when he realizes that he can use Batman's eligible bachelor status against him he gets his girlfriend, Cleo to back a campaign called "Women To End BATchelorhood" (W.E.B.) who would target Batman with a series of protests for single men to get married, Batman in particular. As the movement begins to gain popularity among single women, Barbara Gordon gets suspicious of the group and joins it in her Batgirl identity.