Travis Touchdown is the protagonist of the Wii cult hit No More Heroes and its sequel. A stereotypical otaku and wrestling fan, Travis runs out of money to buy videogames and becomes a member of the United Assassins Association to pay for them. Starting at rank 11, he works his way through the the UAA to become the top assassin. What starts out as a way to pay for his favourite hobby turns into a bloody path of self-discovery for Travis; not only must he fend off the attacks of other assassins, but he must also discover a shocking truth or two about his past and how the UAA is linked to it all...