Slurp-A-Cheese first appeared as the sponsors of the local football tournament, renamed the Slurp-A-Cheese Cup. The cheesy treat also sponsored Black Forest Gateaux, rivals of Transylvania United, as well as the boss of the company being the referee of the cup final. Throughout the match, a vendor would travel around the stands, attempting to sell the cheese to the Gateaux fans. Professor Frank N. Stein and company refused to buy the drink, with Chuck D. Head calling it "disgusting".