The United States Presidential election of 1948 was held on November 2, 1948. Benefitting from a strong economic climate and a weak and divided opposition, incumbent Nationalist President Prescott Bush of Connecticut cruised to a landslide reelection victory, earning 555 electoral votes and winning 57.1% of the popular vote. His opponent, Democrat James Byrnes of South Carolina, was regarded as a moderate on economic issues but a conservative on racial issues, and Bush's 93% tally of the black vote was largely attributed to a conservative Southerner appearing atop the Democratic ticket for the first time since 1928. Byrnes, while regarded a strong candidate, was plagued both by the incumbent's popularity and infighting between the liberal and conservative wings of the Democratic Party.