The store is noted for appearances by celebrities known outside the comic book industry, for its friendly and energetic staff, and for being the most media-friendly comic store in the United States. It was named by The Village Voice in 2012 as the Best Comic Book Store in New York, and has been hailed by Comic Book Resources]] as "the industry’s leading retailer of comic books, graphic novels and manga]]." On July 13, 2012, the National Geographic Channel]] premiered Comic Store Heroes]], a reality television]] program set at Midtown Comics. In 2013, it was ranked number 44 on Bleeding Cool]] magazine's Top 100 Power List of Comic Books.