A shop of particular importance is located at the corner of Fortieth and Seventh. Its logo is an elephant with a howdah, and it uses a giant balloon in the shape of such an elephant for advertisement. Inside, one wall is occupied by a large mirror. Rorschach told Moloch to put a note in the opposite trashcan if he had any information about who was behind the murder to Eddie Blake. Somebody (presumably Adrian Veidt) later put such a note in the trashcan, luring Rorschach to Moloch's home to be arrested.