... then you'll love this completely mundane product. No, really, you will. Would they allow this Product Placement of this otherwise completely irrelevant product if you wouldn't love it? More soberly, this is about a Product Placement or tie-in that is so minor to the work it's in that you don't recall the Product Placement in the main work -- you only know about the connection from the advertising for the product. This includes cases where the product isn't in the film but is tied in with it anyhow. A related phenomenon with music from an unpopular work is Breakaway Pop Hit.