WAGs is an acronym used to describe the 'wives and girlfriends' of prominent football players. It is commonly used by the British tabloid press, in particular, to refer to the partners of the England squad. Like the outlawing of the two footed tackle, all-seater stadiums and David Ginola's hair, the lavishing of attention on the WAG 'phenomenon' is intended to attract the interest of a female audience to football.