"Cockiness (Love It)" is a song by Barbadian recording artist Rihanna, from her sixth studio album Talk That Talk (2011). The song was written by Rihanna, Candice Pillay, D. Loernathy and Shondrae Crawford, with production helmed by Mr. Bangladesh. Conceptualized by Mr. Bangladesh, the producer revealed in an interview with MTV that the song had undergone many different versions before the final cut was included on the album. He stated that while he was writing and developing the song, Rihanna was the principal artist whom he wanted to record it.